Why "Discover the State" Exists
Most people experience agriculture at the end of the system.
At the store, at the table, on a screen.
But agriculture doesn’t begin there. It begins differently in every state. It is shaped by climate, geography, tradition, and labor passed down over decades. Citrus in Florida. Cattle on the Montana plains. Vineyards along coastal hillsides of California. Wheat fields, orchards, dairies, ranches.
You can’t understand American agriculture without understanding the land — state by state.
Discover the States was created to slow the story down and tell it properly.
What the 50 States Collection Is
"Discover the State. Wear the Story." is a 50-state collection built as a living archive of American agriculture.
Each release focuses on a state and a specific agricultural heritage rooted in that land. Every design is researched, intentional, and tied to real agricultural histories.
This isn’t a catalog. It’s an archive.
The goal is not to cover everything at once, but to document the country carefully — one state, one story at a time.
What Makes Each Design Different
Every shirt in the collection represents more than a place. It represents work, land, and time.
Each design functions as a chapter. It is referencing agricultural heritage, regional identity, and the landscapes that shaped how food is grown in that state. The ACRES numbering system marks each release as part of an ongoing record, not a limited drop or seasonal release.
These aren’t souvenirs. They’re documentation.
Why Clothing Is the Medium
Stories don’t travel if they stay hidden.
Clothing moves through cities, towns, airports, highways, and conversations. It reaches people who might never step onto a farm or ranch. It creates space for questions that don’t usually get asked.
Where did this come from? What does it represent? Why does it matter?
If the story of American agriculture is going to be seen, it has to leave the field.
How the Community Shapes the Archive
Discover the States is not a top-down project.
Future stories are shaped by the people who live near them — farmers, ranchers, families, neighbors, and those who understand what’s at risk of being lost. Through the Nominate a Farm or Ranch program, the archive grows with community input, not corporate direction.
The goal is not to speak for agriculture, but to help document it carefully and respectfully.
What “Wear the Story” Means
Wearing the story isn’t about claiming identity or signaling values. It’s about carrying awareness.
It’s about recognizing that behind every meal is land, labor, and lineage. That agriculture isn’t a backdrop. It is the foundation. And that the stories tied to that foundation deserve to be seen, understood, and preserved.
An Ongoing Record
This collection will never be finished.
It will grow as long as there are stories to tell — and land being worked by people who rise before the sun and stay long after it sets.
Fifty states. Unlimited stories. Built slowly. Told honestly.
Discover the State. Wear the Story.
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